Make Your Lips
The Main Character

Shop our favorite

Indulgent & Luxurious Lipcare
To Elevate Your Everyday

FRONT & CENTER® introduces a first-of-its-kind approach to lipcare. An effortless blend of beauty and wellness creates intentional, results-driven products dedicated to lip-specific needs. Transform your day-to-day routine into a sensory escape for healthy, luscious lips.

Unfriend artificial light
& keep your natural glow

Blocked Blue Light
Protection Stick

Blue light protection meets next-level hydration for that first kiss feel. Oh, and she shines too! Antioxidants, hydrators, and amino acids power up barrier support, skin renewal, and collagen production while powering down cell damage, premature lip aging, and irritation. Make her yours! ↓

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COMING SOON

Even Tone
Lip Treatment

Tone-correcting complex boosted with niacinamide, tranexamic acid, and hydrating actives for radiance and restoration.

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Make Your Lips
The Main Character

Indulgent & Luxurious Lipcare
To Elevate Your Everyday

No Nasties

Cruelty Free

Made for all

WOC Owned

Unfriend artificial light
& keep your natural glow

Blocked Blue Light
Protection Stick

COMING SOON

Even Tone
Lip Treatment

Make Your LipsThe Main Character

Indulgent & Luxurious LipcareTo Elevate Your Everyday

No Nasties

Cruelty Free

Made for all

WOC Owned

Unfriend artificial light& keep your natural glow

Blocked Blue LightProtection Stick

COMING SOON

Even ToneLip Treatment

Get First Dibs & Ritual Reminders

Make Your Lips
The Main Character

Indulgent & Luxurious Lipcare
To Elevate Your Everyday

Unfriend artificial light
& keep your natural glow

Blocked Blue Light
Protection Stick

Even Tone
Lip Treatment